Abby Allen, Founder

As long as I can remember I have been fascinated with people and why they do what they do. Perhaps it was driven by having a white mother and black father. Always aware of those around me and my apparent differences, I have forever been outside the boxes, an uncomfortable place at first but one I have come to realize has allowed me to connect with the depth and richness of the human condition and take an array of perspectives.

In that vein I was drawn to the world of communications and have worked in advertising and marketing for over 15 years at some of the largest agencies across the country on brands like Twitter, Olay and Garnier (see pretty logos and highlights below).

Along the way I grew tired of the inefficient, ineffective one-size-fits-all approach that's so often used at big agencies. I also noticed that small businesses, startups and entrepreneurs lacked access to the same caliber resources as bigger brands. So I started Neon Butterfly to offer more people a better way.

I know and uniquely understand people and their motivations because my own life has been an amalgamation of experience. I have learned how to effectively communicate to most everyone, in any space, about anything, whether it’s mouthwash, art, renewable energy or meditation. 

Through Neon Butterfly, and almost a decade of formal study in Tibetan Buddhism and Yoga, I have also come to prioritize the art of creating businesses and livelihoods that support a quality of life, peace of mind, and a better world, not just turn a profit without regard to anything else. I humbly infuse my work with this wisdom and intention.

In my spare time I love doing anything outside, going on adventures, abroad and in the U.S., as well as teaching branding workshops and leading conferences. In 2013 I also began a project called Perfectly Mixed, documenting the experiences of interracial couples and mixed race individuals across America.

Professional Highlights: 

  • Co-MC of Wanderlust's first ever, Amazing Women Entrepreneurs Conference 

  • Director of Strategy on Twitter and part of the pitch team that won the account for TBWA Chiat Day

  • Led the Swiffer North American business-one of Procter & Gamble’s most profitable brands

    • Helped win the Swiffer digital and social business for Publicis, securing millions in incremental fees

  • Led the Garnier U.S. beauty business—including haircare and hair color category leaders, Fructis (Shampoo, conditioner, and styling) and Nutrisse as well as new skincare brand, Nutritioniste 

  • Developed relevant and differentiated market positionings and brand vision for major product launches from Gillette, Kraft, Johnson & Johnson, Nabisco and Diageo, among others

  • Brand strategist for award winning filmmakers, Planetary Collective