MADE by Downtown Women's Center logo

The Ask

Help The Downtown Women’s Center (DWC), the oldest female shelter in the country, turn its social impact brand, MADE, into a modern home and gift brand that would appeal to a younger audience, highlighting the impactful work they do to provide job-training opportunities for women experiencing homelessness.

Our Solution

Humanize women experiencing homelessness and make socially conscious millennials choose MADE over other home and gift brands because their values aligned. We developed brand and social media guidelines, as well as numerous campaigns highlighting the women DWC helps in its programs.

Image of two women bonding and smiling
Sample of MADE by Downtown Women's Center social media asset
Sample of MADE by Downtown Women's Center newsletter asset
Sample of MADE by Downtown Women's Center social media asset
Sample of MADE by Downtown Women's Center social media asset
Sample of MADE by Downtown Women's Center social media asset
Sample of MADE by Downtown Women's Center social media asset
Image of candle and candle packaging

Impact & Results

Through our social campaigns, MADE’s social audience increased by 58% and hundreds of new fans joined their mailing list

Despite the pandemic, they experienced 128% sales growth in 2020 vs. 2019

Our “Stay at Home” campaign, developed during the pinnacle of the pandemic increased MADE’s revenue by almost 500% vs. the same period in 2019

Capabilities Applied

campaign developmentbrand positioning & storytellingnamingstrategy developmentdigital & social mediacopywritingcontent creationaccount & project management
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