72% of people globally say advertising doesn’t reflect the world around them.

and 3 in 5 (63%) don’t see themselves represented…*

Image of hand drawn eye blinking

So we offer insight-driven creative solutions that make people feel seen, which turns out is great for business.

If you want to effectively communicate with people, you have to accurately reflect them—and we do.

The Butterfly Effect

Everything we do fuses human insight with rigorous business acumen built from over two decades of industry experience.

Image of Neon Butterfly team members
  • Campaign Development
  • Strategy Development
  • Brand Positioning & Storytelling
  • Brand & Visual Identity Development
  • Digital & Social Media
  • Content Creation
  • Copywriting
  • Naming
  • Website Design & Development
  • Photography & Styling
  • Production
  • Consumer Research
  • Idea Generation
  • Product Innovation
  • Packaging Design
  • Brand Architecture Design
  • Experiential Design & Activations
  • Account & Project Management
  • Business Affairs
  • Media Planning & Buying

Our clients

The Walt Disney Company
Procter & Gamble
The Downtown Women’s Center
Kate for Congress
Red Bull Music Academy
Alcoa Foundation

Free Jarvis
Finlo Solar
Conquering Lion Yoga
Mom by LJ
Kristin Miscall
Ashley King

What our clients say

Quotation Icon

The work you guys brought bringing humanity to front of pack was transformational.

Michael Kraine
P&G Design
Quotation Icon

I’ve worked with a ton of agencies and on the agency side, and I’ve never had this sort of engagement with a partner that felt just authentic and like we’re in this together.

Leslie Gordon
Director Enterprise Communications
Quotation Icon

Abby was able to really serve as an extension of the team, really sat down and listened, understood our strategy and what we were trying to accomplish and was able to take that and not only deliver on the scope but also think bigger.

Laura Beauchamp
Director Enterprise Social Responsibility