'Go Find You'-a microsite, social campaign, animated short films, educational videos and tutorials inspiring the Black community to Go Find their dreams and fund them. We shifted the GoFundMe brand mission from “Help People Help Each Other” to “Help People Help Themselves.”
We gave the Black community permission to pursue their dreams AND built them the tools to make those dreams a reality.
We filmed and photographed real people, bringing positive and varied narratives front and center...View Stories
along with tips and tools for successful fundraising.
Our social campaign drove habit change and inspired non-medical and emergency campaign creation within the Black community and beyond.
The best conversion rate of any program GFM has done to date
Measured increase in Brand Trust and Perception of shared values
A comprehensive library of campaign creation tools and resources for all GoFundMe users