The Ask

Celebrate the full range of the Black American experience, engage younger audiences, and inspire story contributions to StoryCorps, a mission-driven nonprofit with millions of weekly listeners on NPR and across the digital universe.

Our Solution

Developed, designed, and produced a national social media campaign, and landing page, with logos and a visual world.

We married the content with a distinct graphic treatment and modern visual style designed to resonate with younger audiences and increase Storycorps’ overall relevance.

We filmed and photographed real people from all walks of life in Cincinnati, Ohio to show lived experiences beyond the coasts.

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Our social campaign exceeded all KPIs and received tons of organic engagement setting the foundation for larger narrative change.

Impact & Results

16.3M IMPRESSIONS

5.2K EMAIL LEADS

3.8K APP INSTALLS

Website

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